AstraZeneca Oncology | Communication Design
Turning
Evidence
into Action.
A comprehensive communication system for CALQUENCE. A design system translating complex Phase 3 clinical data into precise, actionable sales data for oncology field teams.
A Brochure Ecosystem
The CALQUENCE brochure system was designed not as a collection of isolated pieces, but as a coherent educational resource for oncologists.
Each piece a part of a larger clinical narrative, sharing a unified visual language with specific objectives.
Designed to Work Together.
Each spread was engineered to guide an oncologist's attention, from headline data to supporting evidence to a clear clinical takeaway, without losing the sophistication the audience demands.
Study Comparison Sheet
Rapid Clarity through Hierarchy
Clinical Comparison Materials and Sales Sheets and demand a different design discipline: rapid legibility, instant data access, and comparative clarity under the pressure of a clinical conversation.
Drug reps are the engine that gets the information out into the hands of oncologists. Portable double sided printed pieces combined with digital brochures are designed to impact opinions and inform doctors.
With printed brochures, it becomes imperative to create clean and simple design to get breakthrough messaging into the hands of those who need it most.
Rep Delivered Sales Sheet
The intersection
of Complex Information
and Speed
The CALQUENCE engagement demonstrates a core creative discipline: the ability to absorb dense clinical evidence and return it as clear, structured, field-ready communication without sacrificing scientific integrity or visual sophistication. |