Drug reps are the engine that gets the information out into the hands of oncologists. Printed pieces combined with digital brochures impact opinions doctors have about any kind of drug. With printed brochures, it becomes imperative to create clean and simple design to get the message of Calquence’s breathrough treatment to doctors.
They can be multi page booklets or 1 page double sided depending on campaign needs. New brand guidelines continue to evolve thus dictating how design becomes executed.
