RAV4 Adventures in Style

My role: Art Direction and Concept

Worked with Saatchi NY.

SUV marketers have been obsessed with depicting extreme and unrealistic experiences for years now.
Little did they know, that extremeness actually forced them to surrender a huge positioning opportunity.

The newly-redesigned RAV4 was in the perfect place to dominate: Style. 

ONLINE INTERACTIVE UNIT / MOBILE AND DESKTOP BANNERS / YOUTUBE PREROLL