SWITCH
Building a Vision for Thailand's Next EV Mobility Brand into 2030 and beyond
THE OPPORTUNITY
Thailand's EV market is growing rapidly, but most mobility brands still communicate like transportation companies. SWITCH had the opportunity to behave like a modern consumer brand.
“Thailand's most
recognizable
EV mobility brand.”
BRAND
SYSTEM
The concept extended beyond a logo. The objective was to create a flexible identity system capable of scaling across riders, vehicles, advertising, digital channels, and physical experiences.
Designed
for Riders
The identity was developed to live directly on the products and experiences customers interact with every day.
A Brand Built for Visibility
The system was designed to scale into large-format environments and public spaces, creating instant recognition across urban touchpoints.
DIGITAL PRESENCE
The identity extends naturally into social campaigns, digital advertising, and rider communications.
PROMOTIONAL
EXPERIENCES
The brand was envisioned beyond transportation, creating opportunities for community engagement and cultural relevance.
Visual concepts developed using AI-assisted image generation workflows including ChatGPT and Adobe Firefly.