Toyota Regional Broadcast Spots.
My role: Art Direction with Saatchi NY
Toyota’s Jan
Jan has been the voice of local Toyota spots since 2012.
She is the dealership receptionist turned cultural icon.
I paired with copywriters and we wrote and ideated scripts and scenarios for Jan to run her antics and bring some deadpan humor into your local Toyota dealership.
Toyota paired with NY Giants Quarterback Eli Manning
As the art director for these spots, I paired with my copywriter and we developed concepts and scripts to develop ideas and scenarios for Eli Manning to perform and act on set. I oversaw aspects like props, wardrobe, and angles.
After rounds of competitive script writing and edits, the team managed to agree on the following client approved spots.
We did onsite shoots in New Jersey as well as studio shoots in DUMBO, Brooklyn.