Merck
The Language of Pathology
Merck Precision Medicine discovered a problem.
Pathologists all over were feeling under appreciated and their progress in medicine and diseases was going unrecognized and wasn’t begin acknowledged how it respectively should have been.
I was part of an ambitious project to reestablish how pathologists were heard and seen.
Therefore we developed a campaign with a more witty approach to the voice of pathology.
With the help of my copywriter’s pathology focused verbage and expertise and my witty verbal attitude I helped craft lines and the visual campaign branding.
With some subtle humor, pathologists in our focus group were hooked right away.
