Elevating UX in Gut & Brain Health
My role: UX Design
I had an opportunity to work on a 2.0 version with Your Daily, a gut & brain health app, to elevate the brand’s UX and design. The brand had conducted user interviews prior to involvement and we took that insight and evolved the brand’s experience.
My role focused on the onboarding process, communicating creative direction with the client and assisting and directing the team throughout the entire app redesign process.
Your Daily is a nervous system and gut health app that helps to calm stress in minutes and retrain the body for lasting relief.
The core of this app exists to shift stress systems at the root by working across two domains:
The Regulate + Rewire Framework
the body’s physiological state and the patterns that shape how the body interprets and responds to life
This dual focus helps users shift from short-term symptom management to lasting transformation.
The Regulate + Rewire Framework
Part of the 2.0 UX evolution was to translate core brand beliefs into simpler and more seamless user experiences.
The Regulate + Rewire Framework is a two part technique.
Regulate: Get someone out of fight or flight, fast (immediate help)
2. Rewire: Coaching and habits plan to retrain the brain and body (long-term support)
Your Daily users are predominantly women in their late 30s to late 40s who are Health-curious and research-oriented with experience with therapy, yoga and breath work. They are go-getters and career focused professionals often resulting in busy schedules and in demand life styles.
A new stremlined navigation bar was implemented for Version 2.0.
Updated bespoke iconography
A less cluttered nav bar reducing buttons from 5 to 4
Introduction of the new AI Health Coach Chatbot feature